Constellation Pakete ng Lighter by Sunhwa Lee and Wenyuan Chen

Ginto Pakete · 2021

Constellation Pakete ng Lighter

by Sunhwa Lee and Wenyuan Chen

A' Design Award na Ginto 2021 in Pakete
CLIENT: Zippo (China) Outdoor Products Co., Ltd.
Estimated Number of Design Views: 30,534
Verification code 8328C9E07E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Constellation Pakete ng Lighter

Ang Constellation ay isang limited edition na disenyo ng pakete para sa mga collectible na lighter. Ang pakete ay lumiliwanag sa pamamagitan ng maliliit na tuldok sa ibabaw nito, at ang mga ilaw ay maaaring buksan nang isa-isa upang bumuo ng iba't ibang zodiac sign. Sa pagtatapos ng epekto, ang mga ilaw ay dahan-dahang lumalabo at lumiliwanag. Ang light effect ay maaaring i-recharge gamit ang USB cable at tumatagal ng labindalawang oras kapag puno ang charge. Ang mga lighter ay nakakapit sa panloob na pakete sa pamamagitan ng mga magnet, kaya ang kahon ay maaari ring gamitin bilang display. May nakatagong triangular na bar na nakatiklop sa likod na maaaring ilabas upang patayuin ang pakete. Papel ang pangunahing materyal na ginamit.

About the A' Design Award na Ginto

Ang Constellation Pakete ng Lighter ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Constellation Pakete ng Lighter ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Constellation Pakete ng Lighter ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Press Kit

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.