4Vita Herbs Packaging para sa Herbal Beverage by Maria Stylianaki

4Vita Herbs Packaging para sa Herbal Beverage by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

4Vita Herbs Packaging para sa Herbal Beverage

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About 4Vita Herbs Packaging para sa Herbal Beverage

Ang 4Vita Herbs ay isang disenyo ng packaging para sa iba't ibang uri ng herbs na ginagamit sa paghahanda ng inumin. Bawat pakete ay may dalang guhit, at isang magkakatugmang color palette ang naghahalintulad sa mga guhit tungo sa iisang visual identity para sa serye. Ang matitingkad na kulay ay inspirasyon mula sa mga kulay ng bukirin ng herbs, na naiiba sa mga mahihinang tono na karaniwang makikita sa katulad na produkto. Ang deskriptibong teksto ay inilagay sa harapan ng pakete sa halip na sa likod, upang mabilis na mabasa ang mga benepisyo at pangunahing impormasyon. Ang pakete ay gawa sa plastic doy pack na may zipper na nagpapanatiling sariwa ang mga herbs matapos itong unang buksan.

The Recognition

About the A' Design Award na Bronse

Ang 4Vita Herbs Packaging para sa Herbal Beverage ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang 4Vita Herbs Packaging para sa Herbal Beverage ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang 4Vita Herbs Packaging para sa Herbal Beverage ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.