Smoked Trout Pagbabalot ng Pagkain ni Armeanu Creative Studio

Ang disenyo na Smoked Trout Pagbabalot ng Pagkain ni Armeanu Creative Studio ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Smoked Trout Pagbabalot ng Pagkain

ni Armeanu Creative Studio

Kliyente: Valeputna

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Smoked Trout Pagbabalot ng Pagkain

Ang Smoked Trout ay isang disenyo ng pagbabalot para sa mga produktong pinausukang isda. Ang pakete ay gawa sa kraft carton na may gold foil at selective varnishing. Isang pabilog na disenyo, isang hugis ng medieval na tarangkahan na ginamit para sa pagputol ng carton at isang gintong tatak ang tumutukoy sa tradisyon, pamana at likas na mga sangkap. Ang tatak at ang hugis ng tarangkahan ay lumilitaw sa buong hanay ng produkto upang ipahayag ang pagpapatuloy. Ang nakatiklop na pakete ay may sukat na 11.5 sa 25 sentimetro. Ang siksik na anyo ay nagbibigay-daan sa madaling pagpasok at pagsara ng produkto, gayundin ang simpleng pag-iimbak, transportasyon at pagpapakita sa istante.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Smoked Trout Pagbabalot ng Pagkain ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Smoked Trout Pagbabalot ng Pagkain ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Smoked Trout Pagbabalot ng Pagkain ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Mga Sukat at Packaging: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Mga Tag: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teknolohiya sa Produksyon: The packaging is made of kraft carton, has golden folio and selective varnishing.
Hamon sa Disenyo: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Pananaliksik: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirasyon: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Tagal ng Proyekto: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Daloy ng Operasyon: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Mga Patent: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Mga Miyembro ng Koponan: Armeanu Ana
Armeanu Catalin
Mga Credit ng Larawan: Main Image and optional images - Armeanu Creative Studio SRL - Romania