Future of Banking Ang Explanatory Motion Graphics ni Moree Wu

Ang disenyo na Future of Banking Ang Explanatory Motion Graphics ni Moree Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pelikula, Bidyo at Animasyon.

PilakPelikula· 2022

Future of Banking Ang Explanatory Motion Graphics

ni Moree Wu

Kliyente: Julius Baer

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pelikula

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Ang Disenyo

Tungkol sa Future of Banking Ang Explanatory Motion Graphics

Ginawa ni Ms. Wu ang video na ito para kay Julius Baer upang ipaliwanag ang paraan ng pagtatrabaho ng kanilang bagong digital na produkto para sa kanilang potensyal na mamumuhunan. Mula sa concepting, storyboard, disenyo ng mga style frame hanggang sa animation, naisip niya kung paano i-visualize ang pagkakaiba sa pagitan ng mabibigat na daloy ng trabaho, digitalization at bagong panahon. Nagdagdag siya ng mga visual na metapora upang madagdagan ang pagiging natatangi. Ginamit ang malikhaing pag-iisip at mga diskarte upang lumikha ng isang video na may malinaw na pagsasalaysay ng kuwento at mga visual na atraksyon. Ipinakita ng video na ito ang magandang kinabukasan na idudulot ng bagong digital na produkto.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Future of Banking Ang Explanatory Motion Graphics ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Future of Banking Ang Explanatory Motion Graphics ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Future of Banking Ang Explanatory Motion Graphics ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Mga Sukat at Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Mga Tag: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Teknolohiya sa Produksyon: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Hamon sa Disenyo: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Pananaliksik: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspirasyon: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Tagal ng Proyekto: The project started in December 2019 in New York and finished in March 2020 in New York.
Daloy ng Operasyon: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Mga Miyembro ng Koponan: Moree Wu
Mga Credit ng Larawan: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.