Flora Pangunahing Gamit ng Produkto sa Promosyon by Nan Li and Hesu Dong

Flora Pangunahing Gamit ng Produkto sa Promosyon by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.

BakalPelikula· 2022

Flora Pangunahing Gamit ng Produkto sa Promosyon

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award na Bakal Winner in Pelikula Category

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The Design

About Flora Pangunahing Gamit ng Produkto sa Promosyon

Ang Flora ay isang animated film na ginawa gamit ang computer upang ipakita ang isang multifunctional na sofa na inspirasyon ng namumukadkad na mga bulaklak. Ipinapakita ng pelikula ang mga disenyong elemento, functional na katangian, kasanayan sa paggawa, at mga materyales ng sofa. Ginamit ang artistikong dekonstruksyon, komposisyon ng larawan, ilaw, at disenyo ng tema upang iparating ang produkto mula sa iba't ibang anggulo at maipahayag ang estetikong halaga nito. Ang lahat ng elemento ay ginawa sa tatlong dimensyon, ginalaw gamit ang Cinema 4D, at na-render gamit ang Redshift, habang ang huling komposisyon ay ginawa sa Adobe After Effects. Inihahatid ang pelikula sa Full HD na may 25 frames per second.

The Recognition

About the A' Design Award na Bakal

Ang Flora Pangunahing Gamit ng Produkto sa Promosyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Flora Pangunahing Gamit ng Produkto sa Promosyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Flora Pangunahing Gamit ng Produkto sa Promosyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.