Ang disenyo na Jelly Tea Functional na Serbisyo ng Pagkain ni Ziqing Lv ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Meta, Estratehiko at Disenyo ng Serbisyo.
BronseSerbisyo· 2022
Jelly Tea Functional na Serbisyo ng Pagkain
ni Ziqing Lv
Kliyente: Zhejiang University
Nagwagi ng A' Design Award na Bronse sa Kategoryang Serbisyo
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Tungkol sa Jelly Tea Functional na Serbisyo ng Pagkain
Ang Jelly Tea ay isang serbisyo pangkalusugan at functional food system para sa mga batang empleyado sa opisina. Ang jelly ay gawa mula sa tsaang Tsino at mula sa mga halamang ginagamit kapwa bilang pagkain at gamot. Anim na uri ang ginawa, bawat isa ay may partikular na epekto at lasa. Ang mga vending machine ay nagbibigay-daan sa mabilis na pagkuha ng mga produkto, habang ang isang mobile mini program naman ay nag-aalok ng online na pagbili at simpleng mga laro. Kinukumpleto ng mga user ang mga lingguhang gawain, tulad ng pang-araw-araw na ehersisyo o maagang oras ng pagtulog, upang mabuksan ang karagdagang nilalaman ng laro at mga gantimpala. Ang layunin ay suportahan ang pangmatagalang malusog na gawi at hindi lamang ang agarang pangangailangan.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Jelly Tea Functional na Serbisyo ng Pagkain ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Jelly Tea Functional na Serbisyo ng Pagkain ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Jelly Tea Functional na Serbisyo ng Pagkain ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Mga Sukat at Packaging
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Mga Tag
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- Teknolohiya sa Produksyon
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Hamon sa Disenyo
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Pananaliksik
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Inspirasyon
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Tagal ng Proyekto
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Daloy ng Operasyon
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Mga Miyembro ng Koponan
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
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