Ang disenyo na Urbaner Estratehiya ng Brand, Disenyo ng Packaging ni Deeeep Creative Lab ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Pilak sa Kategoryang Paligsahan na Meta, Estratehiko at Disenyo ng Serbisyo.

PilakSerbisyo· 2025

Urbaner Estratehiya ng Brand, Disenyo ng Packaging

ni Deeeep Creative Lab

Kliyente: Deeeep Creative Lab

Nagwagi ng A' Design Award na Pilak sa Kategoryang Serbisyo

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Mga Kulay

Ang Disenyo

Tungkol sa Urbaner Estratehiya ng Brand, Disenyo ng Packaging

Ang Urbaner ay isang estratehiya ng brand at serbisyo para sa isang produktong pang-ayos ng balbas na nilikha para sa merkado ng Japan. Sakop ng estratehiya ang pagpaplano ng produkto, isang responsive na one-page na website, packaging, at isang online na komunidad. Gumagamit ang trimmer ng motor at mga talim na gawa sa high-carbon steel na ginawa sa Japan, at ang compact nitong anyo ay nagbibigay-daan sa pag-aayos ng balbas anumang oras. Pinagsasama ng packaging ang iba't ibang tipograpiya sa isang simpleng panloob na kahon na nagpapaliwanag ng paggamit ng produkto. Inilalahad ng Urbaner ang pag-aayos ng sarili bilang paraan ng pagpapahayag ng personal na istilo, at ginagabayan ng website ang mga bisita mula sa unang interes hanggang sa pagbili.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Urbaner Estratehiya ng Brand, Disenyo ng Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Urbaner Estratehiya ng Brand, Disenyo ng Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Urbaner Estratehiya ng Brand, Disenyo ng Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Mga Sukat at Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Mga Tag: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Teknolohiya sa Produksyon: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Hamon sa Disenyo: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Pananaliksik: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspirasyon: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Tagal ng Proyekto: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Daloy ng Operasyon: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Mga Miyembro ng Koponan: Deeeep Creative LAB
Mga Credit ng Larawan: Deeeep Creative LAB,URBANER,2024