Chick Coin Animadong Advertisement by Jp Space Studio

Chick Coin Animadong Advertisement by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.

BronsePelikula· 2022

Chick Coin Animadong Advertisement

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award na Bronse Winner in Pelikula Category

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Verified Award Winner

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Colors

The Design

About Chick Coin Animadong Advertisement

Ang Chick Coin ay isang animadong advertisement na ginawa para sa isang platform ng part-time job matching para sa mga estudyante sa Taiwan. Ang pelikula ay tumatakbo nang apatnapung segundo sa full high definition sa bilis na dalawampu't apat na frames kada segundo. Nakikita ng dalawang brand character ang mga suliraning pinansyal ng mga estudyante na ipinapakita sa isang telebisyon. Isang mahiwagang coin slot ang dumadala sa mga karakter patungo sa isang walang-alalahaning at masayang mundo, at nagbabago rin ang tunay na mundo. Pinagsasama ng animation ang hand drawing at digital illustration gayundin ang compositing software. Ang katatawanang plot at ang visual effects ay naglalayong iugnay ang brand sa mga kabataang manonood.

The Recognition

About the A' Design Award na Bronse

Ang Chick Coin Animadong Advertisement ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Chick Coin Animadong Advertisement ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Chick Coin Animadong Advertisement ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.