Pilak Pelikula · 2022
Vessi Animation Primary Function: Animasyon ng Produkto
- A' Design Award na Pilak 2022 in Pelikula
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 52,376
- Verification code 0E41991912 · Verify this award
Colors
About Vessi Animation Primary Function: Animasyon ng Produkto
Ang Vessi Animation ay isang pang-promosyong animasyon na ginawa para sa isang bota. Ipinapakita ng animasyon ang produkto sa pamamagitan ng mga natural na biswal na elemento na nag-uugnay sa sapatos sa pamumuhay ng customer. Ang tubig ay tumutukoy sa mga katangian ng bota, habang ang mga ulap ay nagpapahiwatig ng gaan. Ang bota ay hinubog gamit ang mga hard surface na teknik sa 3ds Max, gamit ang mga litrato bilang reperensya, at nilagyan ng mga texture ng katad. Ang rendering ay ginawa gamit ang Redshift at ang mga simulation gamit ang Houdini. Ang animasyon ay ginamit sa website ng produkto at sa social media, nang walang paliwanag na teksto.
About the A' Design Award na Pilak
Ang Vessi Animation Primary Function: Animasyon ng Produkto ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Vessi Animation Primary Function: Animasyon ng Produkto ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Vessi Animation Primary Function: Animasyon ng Produkto ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
