WWI Cultural Trail Gabay na Aklat, Mapa by Martino Spreafico

WWI Cultural Trail Gabay na Aklat, Mapa by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Nakalimbag at Nailathalang Medya Competition Category.

BakalLimbag· 2022

WWI Cultural Trail Gabay na Aklat, Mapa

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

A' Design Award na Bakal Winner in Limbag Category

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Verified Award Winner
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Colors

The Design

About WWI Cultural Trail Gabay na Aklat, Mapa

Ang WWI Cultural Trail ay isang gabay na aklat na may tiklop na mapa para sa isang bundok na landas sa Italian Alps. Ang aklat ay may 94 na pahina at sumusukat ng 185 sa 235 milimetro. Isang tiklop na papel sa huling pahina ang naghahawak ng isang mapa na may sukat na 1 sa 25000, na bumubukas sa 700 sa 700 milimetro. Ang walong yugto ng landas ay inilalarawan kasama ang mga detalye ng haba, taas, at oras. Ang mga lumang larawan, tula, at maiikling teksto ay gumugunita sa Unang Digmaang Pandaigdig sa parehong mga bundok. Ang isang madilim na berdeng paleta at mga font na estilong typewriter ay nagmumungkahi ng panahong iyon. Maaaring dalhin lamang ng mga umaakyat ang mas magaan na mapa sa daanan.

The Recognition

About the A' Design Award na Bakal

Ang WWI Cultural Trail Gabay na Aklat, Mapa ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang WWI Cultural Trail Gabay na Aklat, Mapa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang WWI Cultural Trail Gabay na Aklat, Mapa ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari