Coach the Coaches Football Guidebook by Natasha Mozz

Coach the Coaches Football Guidebook by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Nakalimbag at Nailathalang Medya Competition Category.

BronseLimbag· 2022

Coach the Coaches Football Guidebook

by Natasha Mozz

Client: Adidas

A' Design Award na Bronse Winner in Limbag Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Football Guidebook

Ang Coach the Coaches ay isang guidebook para sa isang football training program na ginawa para sa mga manlalarong may edad 10 hanggang 14. Inihanda ang guidebook na ito para sa mga football trainer upang maisagawa ang programa sa pang-araw-araw na gawain. Ang mga source material na puno ng teksto ay ginawang malinaw na mga instruksyon na pangunahing binuo mula sa mga infographic. Ang matapang na color palette ay tumutulong sa pag-navigate sa pagitan ng mga seksyon, at ang haba ng plate sa gilid ng bawat pahina ay nagpapahiwatig ng subcategory. Ang grid ng football field at ang mga teknikal na instruksyon ang bumubuo sa saligan ng visual style.

The Recognition

About the A' Design Award na Bronse

Ang Coach the Coaches Football Guidebook ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Coach the Coaches Football Guidebook ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Coach the Coaches Football Guidebook ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release