Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon by Ziyue Hu

Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.

BakalPelikula· 2022

Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award na Bakal Winner in Pelikula Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon

Ang Uncontrolled Love ay isang proyekto sa publisidad para sa isang pampublikong eksibisyon laban sa karahasan sa tahanan. Kasama sa proyekto ang isang website, mga poster, at isang animated na video. Ipinapakita ng eksibisyon ang mga negatibong epekto ng karahasan sa tahanan sa mga bata sa pamamagitan ng mga tunay na pangyayari at mga likhang sining. Ipinapakita sa mga bisita kung paano maaaring makasama ang ganitong pagtrato sa pisikal at mental na kalusugan ng mga bata. Piniling gamitin ang mga malalim na kulay at maingat na binuong estilo ng pagpipinta upang gawing direkta at nakakaengganyo ang mensahe. Layunin nitong tulungan ang mga magulang na makilala ang mga mapaminsalang paraan ng pagpapalaki sa mga bata.

The Recognition

About the A' Design Award na Bakal

Ang Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Uncontrolled Love Kampanya sa Publisidad ng Eksibisyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo