Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya by Florian W. Mueller

Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Potograpiya at Manipulasyon ng Larawan Competition Category.

PilakPotograpiya· 2022

Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award na Pilak Winner in Potograpiya Category

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The Design

About Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya

Ang Drive2Extremes Multivision ay isang serye ng mga likhang-sining na potograpiya na pinagsasama ang dalawang matinding tanawin sa iisang larawan. Ang Porsche Taycan Cross Turismo ay unang kinunan ng larawan sa isang nakapirming latian sa Lapland, hilaga ng Arctic Circle. Pagkalipas ng dalawang linggo, inilagay ang sasakyan sa parehong posisyon kaugnay ng kamera, at sa katulad na posisyon ng araw, sa disyerto ng Arabia sa United Arab Emirates. Pagkatapos ay pinagsanib ang dalawang tanawin sa pamamagitan ng mga teknik ng multiple exposure. Ang layunin ay pagsamahin ang mga tanawin ng polo at disyerto sa iisang larawan. Ang mga likhang-sining ay ginawa sa iba't ibang laki.

The Recognition

About the A' Design Award na Pilak

Ang Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Drive2Extremes Multivision Primary Function: Likhang-sining na Potograpiya ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori