Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Potograpiya at Manipulasyon ng Larawan Competition Category.

PilakPotograpiya· 2022

Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya

by Florian W. Mueller

Client: Porsche China

A' Design Award na Pilak Winner in Potograpiya Category

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya

Book Text: Ang Multivision Porsche Shanghai ay isang serye ng likhang-sining ng potograpiya na ginawa para sa Porsche China. Bawat imahe ay pinagsasama ang tatlong potograpiya sa iisang frame sa pamamagitan ng multiple exposure. Ipinapakita ng serye ang iba't ibang mukha ng Shanghai, mula sa mga tradisyonal na distrito ng Tsina at ang arkitektura ng Former French Concession hanggang sa mga modernong gusaling gawa sa salamin at bakal. Isang sports car ang lumilitaw sa bawat larawan at nananatiling nakikilala sa kabila ng mga magkakapatong na kapaligiran. Ang mga imahe ay ginawa gamit ang digital photography at ginagawang mga fine-art print na naka-mount sa aluminium composite panels sa limitadong edisyon.

The Recognition

About the A' Design Award na Pilak

Ang Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Multivision Porsche Shanghai Primary Function: Likhang-sining ng Potograpiya ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy