Shadlee Pangunahing Gamit: Pakete ng Juice by Mohammadreza Eslamparast

Shadlee Pangunahing Gamit: Pakete ng Juice by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Shadlee Pangunahing Gamit: Pakete ng Juice

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Shadlee Pangunahing Gamit: Pakete ng Juice

Ang Shadlee ay isang serye ng pakete ng juice na nilikha para sa walong lasa ng prutas, kabilang ang pinya, mangga at sour cherry. Ang bawat karton ay may sukat na 45 mm ang lapad, 45 mm ang lalim at 130 mm ang taas. Ang mga graphics ay iginuhit sa pamamagitan ng kamay sa istilong cubism, pagkatapos ay ni-scan at kinumpleto sa kompyuter. Gumamit ng flat na mga kulay dahil hindi pinapayagan ng flexography printing method ang mga gradient. Ang bawat pakete ay nagpapakita ng isang mala-pantasyang mukha na may mga detalye tulad ng mga dahon, prutas, instrumentong pangmusika o mga bagay pang-isport. Ang kulay ng bawat pakete ay may kaugnayan sa lasa nito.

The Recognition

About the A' Design Award na Pilak

Ang Shadlee Pangunahing Gamit: Pakete ng Juice ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shadlee Pangunahing Gamit: Pakete ng Juice ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shadlee Pangunahing Gamit: Pakete ng Juice ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.