Buddy Workwear Primary Function: Pagkakakilanlan ng Brand by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2022

Buddy Workwear Primary Function: Pagkakakilanlan ng Brand

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award na Pilak Winner in Pag-aanunsyo Category

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Colors

The Design

About Buddy Workwear Primary Function: Pagkakakilanlan ng Brand

Ang Buddy Workwear ay isang pagkakakilanlan ng brand na nilikha para sa isang tagagawa ng workwear sa Germany. Ang pangalang Buddy ang bumubuo sa ubod ng pagkakakilanlan at hango sa dating pangalan ng kumpanya. Ang dark blue ang nagsisilbing pangunahing kulay at nagpapatingkad sa mga produkto at litrato, habang ang light blue naman ay ginagamit bilang accent at highlight na kulay. Ang dalawang kulay ay nagkukumplemento sa isa't isa tulad ng magkakaibigan. Ang malinaw na tipograpiya at simpleng pananalita ay sumusuporta sa direktang saloobin ng brand. Ang pagkakakilanlan ay inilalapat sa mga naka-print na brochure, isang website, isang video at isang kampanya sa social media.

The Recognition

About the A' Design Award na Pilak

Ang Buddy Workwear Primary Function: Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Buddy Workwear Primary Function: Pagkakakilanlan ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Buddy Workwear Primary Function: Pagkakakilanlan ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster