Gojaming Packaging ng Juice by Qichao An

Gojaming Packaging ng Juice by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2023

Gojaming Packaging ng Juice

by Qichao An

Client: Mornice Brand Design

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Gojaming Packaging ng Juice

Ang Gojaming ay isang disenyo ng packaging para sa isang linya ng mga sariwang piniga na prutas na juice. Ang packaging ay binubuo ng isang PET bottle na may nakadikit na label, na may sukat na 70 mm ang lawak, 35 mm ang lalim, at 200 mm ang taas. Ang mga elemento ng logo ng Gojaming ay pinalawak at ginamit bilang pangunahing biswal ng kabuuang packaging, na lumilikha ng nagkakaisang brand identity. Ang linya ay may tatlong lasa, at bawat lasa ay binigyan ng kani-kanyang kulay na tumutugma sa kaugnay na prutas. Ang mga kulay at elemento ng prutas ay tumutulong sa mga mamimili upang mabilis na makilala ang bawat lasa.

The Recognition

About the A' Design Award na Bakal

Ang Gojaming Packaging ng Juice ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Gojaming Packaging ng Juice ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Gojaming Packaging ng Juice ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.