Q Sky Pilates Pagkakakilanlan ng Tatak by Yuanyuan Yang

Q Sky Pilates Pagkakakilanlan ng Tatak by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2023

Q Sky Pilates Pagkakakilanlan ng Tatak

by Yuanyuan Yang

Client: Q Sky

A' Design Award na Bakal Winner in Grapika Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Pagkakakilanlan ng Tatak

Ang Q Sky Pilates ay isang pagkakakilanlan ng tatak na nilikha para sa isang Pilates studio. Ang letrang Q ay iginuhit bilang isang ibong malayang lumilipad sa kalangitan, na nag-uugnay sa pangalan ng studio sa isang pakiramdam ng kagaanan, kalayaan, at relaksasyon. Ang nag-iisang letra ay gumagana bilang isang independiyenteng graphic, at ang parehong letra ay nananatiling magkatugma sa uri ng titik na ginamit para sa buong pangalan ng tatak. Ang pagkakakilanlan ay inilapat sa mga signage ng espasyo, kasuotang pang-sports, mga tasa ng tubig, at mga membership card, na ginawa gamit ang digital printing, silk screen printing, at embroidery. Ang kawastuhan ng kulay sa bawat materyal ay maingat na kinontrol.

The Recognition

About the A' Design Award na Bakal

Ang Q Sky Pilates Pagkakakilanlan ng Tatak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Q Sky Pilates Pagkakakilanlan ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Q Sky Pilates Pagkakakilanlan ng Tatak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022