Platino Grapika · 2022

Better Bodies Hi Identidad ng Brand

by Takahiro Eto

A' Design Award na Platino 2022 in Grapika
CLIENT: Better Bodies Hi
Estimated Number of Design Views: 2,630,024
Verification code F836DC5FEF · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Better Bodies Hi Identidad ng Brand

Ang Better Bodies Hi ay isang brand identity para sa isang workout studio. Ang identity ay nakabatay sa isang typeface na nagbabago sa tatlong yugto. Habang lumilipat ang mga bisita mula sa reception patungo sa workout area, ang mga letra sa mga karatula ay nagiging mas makapal at mas malaki. Ang pinakamanipis na estilo ay ginagamit nang matipid sa reception upang lumikha ng payapang atmospera. Ang pinakamakapal na estilo ay ginagamit sa workout area sa taas na higit sa isang metro. Ang typeface ay inilalapat sa logo, sa website, sa mga karatula at sa mga nakalimbag na materyales. Ang nagbabagong mga letra ay tumutulong sa mga gumagamit na ihanda ang katawan at isipan para sa ehersisyo nang paunti-unti.

About the A' Design Award na Platino

Ang Better Bodies Hi Identidad ng Brand ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Better Bodies Hi Identidad ng Brand ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang Better Bodies Hi Identidad ng Brand ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.

Press Kit

Unique Properties: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensions & Packaging: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tags: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Production Technology: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Design Challenge: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiration: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Project Duration: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Operation Flow: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.