Platino Grapika · 2022
Terra Coffee Roasters Disenyo ng Brand Identity
- A' Design Award na Platino 2022 in Grapika
- CLIENT: Terra Coffee Roasters
- Estimated Number of Design Views: 566,186
- Verification code 0725FF8B7F · Verify this award
Colors
About Terra Coffee Roasters Disenyo ng Brand Identity
Ang kurba ng disenyo ng logo, na may temang nakasentro sa samyong umaanod mula sa kapaligiran ng produksyon kung saan inililikim ang mga butil ng kape, ay biswal na nagpapahayag ng natural at mataas na kalidad na karanasan sa kape. Bawat tatak ng brand ay may kolaheng lokal na mga larawan na nag-uugnay ng mga mukha ng mga prodyuser sa kanilang pinagmulan, kapaligiran, at mga mamimili, kasama ang mga grapikong naglalarawan ng profile ng lasa. Ito ay naghahatid ng natatanging kaakit-akit ng iba't ibang uri ng kape na ginawa sa bawat rehiyon.
About the A' Design Award na Platino
Ang Terra Coffee Roasters Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Terra Coffee Roasters Disenyo ng Brand Identity ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang Terra Coffee Roasters Disenyo ng Brand Identity ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.
Press Kit
- Unique Properties
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Dimensions & Packaging
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - Tags
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- Production Technology
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - Design Challenge
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - Research
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Inspiration
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - Project Duration
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Operation Flow
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - Image Credits
- Photography : Yuma Gamae(Package,PR Tools)
