Nikasi Pakete ng Bote ng Serbesa by Tiger Pan

Nikasi Pakete ng Bote ng Serbesa by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2023

Nikasi Pakete ng Bote ng Serbesa

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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The Design

About Nikasi Pakete ng Bote ng Serbesa

Ang Nikasi ay isang disenyo ng packaging para sa isang mataas na uri ng puting serbesa. Ang leeg ng bote ay inukit sa tatlong dimensyon at may nakaukit na geometric na pigura ni Ninkasi, na inilalarawan sa mito bilang ang unang diyosa ng paggawa ng serbesa. Ang katawan ng bote ay bahagyang liniha, at ang nakaangat na etiketa ay hinugis upang magpahiwatig ng damit ng diyosa. Sa halip na umasa lamang sa isang nakalimbag na etiketa, ang inukit na anyo ng salamin ang nagbibigay ng pagkakakilanlan sa serbesa. Ang bote ay may sukat na 63 mm ang lapad, 63 mm ang lalim at 225 mm ang taas. Ang paulit-ulit na pagsubok at three-dimensional na pagmomodelo ang nagpahintulot sa mass production nito.

The Recognition

About the A' Design Award na Pilak

Ang Nikasi Pakete ng Bote ng Serbesa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Nikasi Pakete ng Bote ng Serbesa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Nikasi Pakete ng Bote ng Serbesa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan