Nverhong Guihualinzang Ang Alcoholic Beverage Packaging by Wen Liu

Nverhong Guihualinzang Ang Alcoholic Beverage Packaging by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2023

Nverhong Guihualinzang Ang Alcoholic Beverage Packaging

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Ang Alcoholic Beverage Packaging

Ang Shaoxing Nverhong Winery Co., Ltd. ay may mahabang kasaysayan. Itinatag noong 1919, ito ay isang kinatawan ng Huangjiu. Ito ay matatagpuan sa Shanyu Dongguan, Shaoxing City, Zhejiang Province. Isa ito sa mga backbone enterprise ng industriya ng Huangjiu sa China at ang vice-chairman unit ng Sangay ng China Alcohol Industry Association. Ang Nuerhong Huangjiu ay niluluto ng pinakamasasarap na puting glutinous rice, na may malinaw at transparent na kulay, malambot ngunit mayaman. lasa at isang malakas at pangmatagalang aroma.

The Recognition

About the A' Design Award na Pilak

Ang Nverhong Guihualinzang Ang Alcoholic Beverage Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Nverhong Guihualinzang Ang Alcoholic Beverage Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Nverhong Guihualinzang Ang Alcoholic Beverage Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang