Yep Pakete ng Produktong Collagen by Tiger Pan

Yep Pakete ng Produktong Collagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2023

Yep Pakete ng Produktong Collagen

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Yep Pakete ng Produktong Collagen

Ang Yep ay packaging na idinisenyo para sa isang inuming collagen na produkto. Ang panlabas na kahon ay may hugis-tatsulok, na pinili upang ipahiwatig ang katatagan at lakas. Ang kahon ay gawa sa paper pulp, isang materyal na maaaring i-recycle, at ang panlabas na kahon ay may sukat na 170 mm x 100 mm x 186 mm. Sa loob, ang inuming collagen ay nakalagay sa isang boteng salamin. Ang label ay inimprenta gamit ang transparent na foil, na nagbibigay ng mamasa-masa at sariwang anyo. Ang kulay-rosas na logo ay naghahatid ng kabataan at sigla. Ang malinaw na layout ng impormasyon at isang pinag-isang sistema ng serye ay tumutulong sa mga mamimili na makilala ang produkto mula sa malayo.

The Recognition

About the A' Design Award na Ginto

Ang Yep Pakete ng Produktong Collagen ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Yep Pakete ng Produktong Collagen ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Yep Pakete ng Produktong Collagen ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan