Chinese Style Coffee Ilustrasyon para sa Empake ng Kape by Weina Xiao

Chinese Style Coffee Ilustrasyon para sa Empake ng Kape by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award na Ginto in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

GintoGrapika· 2023

Chinese Style Coffee Ilustrasyon para sa Empake ng Kape

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award na Ginto Winner in Grapika Category

127,075

Verified Award Winner

Verify Award Status for #145544

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Style Coffee Ilustrasyon para sa Empake ng Kape

Ang Chinese Style Coffee ay isang serye ng mga ilustrasyon na nilikha para sa isang brand ng coffee bean at inilapat sa empake at mga poster. Pinagsasama ng mga ilustrasyon ang kultura ng kape at ang tradisyonal na kulturang Tsino. Ang mga karakter mula sa Peking Opera at mga mandirigmang Tsino ang pumapalit sa mga karaniwang pigura ng advertising ng kape. Ang mga postura ay hango sa pagtatanghal ng Peking Opera at ginugunita nito ang kilos ng pag-angat ng tasa ng kape. Ang bawat ilustrasyon ay iginuhit sa istilong lapis gamit ang application na Procreate, na nagpapanatili ng pakiramdam na gawang-kamay at pinong detalye. Ang sukat ng bawat ilustrasyon ay 21 por 29.7 sentimetro.

The Recognition

About the A' Design Award na Ginto

Ang Chinese Style Coffee Ilustrasyon para sa Empake ng Kape ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Chinese Style Coffee Ilustrasyon para sa Empake ng Kape ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Chinese Style Coffee Ilustrasyon para sa Empake ng Kape ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021