Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda ni Ting-Han Chen

Ang disenyo na Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda ni Ting-Han Chen ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bakal sa Kategoryang Paligsahan na Meta, Estratehiko at Disenyo ng Serbisyo.

BakalSerbisyo· 2023

Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda

ni Ting-Han Chen

Kliyente: Play Design Lab

Nagwagi ng A' Design Award na Bakal sa Kategoryang Serbisyo

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Mga Kulay

Ang Disenyo

Tungkol sa Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda

Ang FunAging ay isang serbisyong pang-edukasyon na nagbibigay ng mga klase ng smartphone app para suportahan at bigyang kapangyarihan ang mga matatanda. Ang impormasyon ng klase ay ibinabahagi sa mga matatanda sa pamamagitan ng Line, isang sikat na social app sa mga matatandang indibidwal sa Taiwan. Gayunpaman, maraming matatandang tao ang nahaharap sa mga hamon kapag sinusubukang magrehistro para sa mga klase sa Line dahil sa hindi pagiging user-friendly ng interface nito para sa kanila. Upang matugunan ang isyung ito, ginagamit ng proyektong ito ang pag-iisip ng disenyo ng serbisyo na nakasentro sa nakatatanda upang mapabuti ang proseso ng pagpaparehistro ng klase. Sa pamamagitan ng pagsasagawa ng masusing diagnosis sa disenyo, tinutukoy at tinutugunan namin ang mga isyu sa karanasan ng gumagamit (UX).

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Funaging Ang Pagpaparehistro Ng Klase Na Magiliw Sa Matatanda ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Mga Sukat at Packaging: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Mga Tag: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Teknolohiya sa Produksyon: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Hamon sa Disenyo: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Pananaliksik: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspirasyon: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Tagal ng Proyekto: The project started in June 2022 and finished in Dec 2022 in Taipei.
Daloy ng Operasyon: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.