Movie Boxed Kampanya sa Advertising ni Shaoyang Chen

Ang disenyo na Movie Boxed Kampanya sa Advertising ni Shaoyang Chen ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

BronsePag-aanunsyo· 2023

Movie Boxed Kampanya sa Advertising

ni Shaoyang Chen

Kliyente: AyDaDa

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pag-aanunsyo

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Mga Kulay

Ang Disenyo

Tungkol sa Movie Boxed Kampanya sa Advertising

Ang Movie Boxed ay isang kampanya sa advertising na ginawa para sa premiere ng pelikulang Boxed. Dala ng kampanya ang metapора ng kahon sa bawat aplikasyon. Ang title sequence, ang ending credits, isang poster, isang tiket, isang press pass, isang wristband, at isang stop motion poster sa bus stop ay sumusunod sa isang ideya. Ang typography ay inayos sa mahigpit na hugis-kahon, kasama ang mga bantas. Isang condensed at makapal na historical typeface ang tumutugma sa mga vintage kulay ng pelikula. Binibigyan ang mga manonood ng wristbands na kahawig ng mga handcuff sa pasukan ng screening room.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Movie Boxed Kampanya sa Advertising ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Movie Boxed Kampanya sa Advertising ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Movie Boxed Kampanya sa Advertising ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Mga Sukat at Packaging: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Mga Tag: Branding, Campaign, Graphic Design
Teknolohiya sa Produksyon: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Hamon sa Disenyo: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Pananaliksik: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspirasyon: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Tagal ng Proyekto: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Daloy ng Operasyon: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Mga Patent: Copyrights belong to Alam Virk and Shaoyang Chen
Mga Credit ng Larawan: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber