Mission Sleep Fitness Recap Campaign by Jisoo Sim

Mission Sleep Fitness Recap Campaign by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BronsePag-aanunsyo· 2023

Mission Sleep Fitness Recap Campaign

by Jisoo Sim

Client: Eight Sleep

A' Design Award na Bronse Winner in Pag-aanunsyo Category

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Verified Award Winner

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Colors

The Design

About Mission Sleep Fitness Recap Campaign

Inilunsad ng Eight Sleep ang kanilang 2022 Year in Sleep: Mission Sleep Fitness. Ito ang Eight Sleep's spin sa isang taunang recap campaign kung saan makikita ng mga miyembro ang lahat ng kanilang data ng pagtulog para sa 2022 sa isang galactic na disenyo. Ipinakita ng kanilang mga miyembro ang kanilang data bilang isang kuwento sa app, at may mga opsyon na ibahagi ang mga natatanging avatar na natanggap nila batay sa lahat ng kanilang sukatan sa kalusugan at pagtulog. Ang pangunahing hamon na hinarap ng mga taga-disenyo ay ang pagsasakonteksto ng data ng pagtulog at kalusugan sa isang masaya at nakakaengganyong paraan habang nananatiling tapat sa agham at sapat na simpleng wika para maunawaan ng sinumang tagalabas.

The Recognition

About the A' Design Award na Bronse

Ang Mission Sleep Fitness Recap Campaign ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mission Sleep Fitness Recap Campaign ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mission Sleep Fitness Recap Campaign ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado