Haokan City Kampanya sa Paglikha ng Video by Baidu Online Network Technology Beijing

Haokan City Kampanya sa Paglikha ng Video by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BronsePag-aanunsyo· 2023

Haokan City Kampanya sa Paglikha ng Video

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award na Bronse Winner in Pag-aanunsyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Haokan City Kampanya sa Paglikha ng Video

Ang Haokan City ay isang kampanya sa paglikha ng video na nagtataguyod ng mga brand ng lungsod online at offline. Pinagsasama ng kampanya ang lokal na kultura, turismo, fashion, at bagong teknolohiya upang makalikha ng isang naka-customize na icon para sa bawat lungsod. Ang tradisyunal na arkitektura, kasuotan, at detalye ng craft, kabilang ang mga butones na Chinese knot, piping, paghabi, at burda, ay ipinapakita sa pamamagitan ng 3D simulation at dynamic na visuals. Isang karakter na nagngangalang Dongfang Chen ang gumagabay sa mga batang creator. Ang mga maikling video at offline na mga kaganapan ay naghihikayat sa mga tao na itala at ibahagi ang kultura ng bawat lungsod.

The Recognition

About the A' Design Award na Bronse

Ang Haokan City Kampanya sa Paglikha ng Video ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Haokan City Kampanya sa Paglikha ng Video ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Haokan City Kampanya sa Paglikha ng Video ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tags: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Production Technology: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Design Challenge: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Research: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiration: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Project Duration: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Operation Flow: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.