Mouled Bonbon Pana-panahon na Packaging by Kamal Rizk - Bold Branding

Mouled Bonbon Pana-panahon na Packaging by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2023

Mouled Bonbon Pana-panahon na Packaging

by Kamal Rizk - Bold Branding

Client: Voila Dessert shop

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Mouled Bonbon Pana-panahon na Packaging

Ito ay isang disenyo ng packaging para sa espesyal na candy na mani na may sukat ng bonbon na ginawa lamang para sa okasyon ng Mouled. Ang konsepto ng disenyo ay batay sa hugis ng nakabalot na bonbon na inangkop sa haba ng tubo. Pinasimple ng designer ang tradisyonal na folklore festival ng Mouled sa minimal na iconic na mga elemento gamit ang malinaw na geometric na mga linya. Nilikha niya ang Manika, Kabalyero, Kabayo, Evil Eye, at Kalapati gamit ang matingkad na mga bloke ng kulay. Gamit ang parehong geometric na estilo, nilikha niya ang Mouled Bonbon bold typography na pinag-isa ang konsepto. Ang Mouled Bonbon na ito ay modernong interpretasyon ng sinaunang konbensyonal na selebrasyon.

The Recognition

About the A' Design Award na Bakal

Ang Mouled Bonbon Pana-panahon na Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Mouled Bonbon Pana-panahon na Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Mouled Bonbon Pana-panahon na Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensions & Packaging: Tube Width 100 x Diameter 100 x Height 270
Tags: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Production Technology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Design Challenge: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Research: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiration: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Project Duration: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operation Flow: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Team Members: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Image Credits: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022