Nutrili Ang Mga Supplement Branding by Cansu Dagbagli Ferreira

Nutrili Ang Mga Supplement Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2023

Nutrili Ang Mga Supplement Branding

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #147623

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Colors

The Design

About Nutrili Ang Mga Supplement Branding

Masarap na pandagdag, hindi maikakaila ang mga benepisyo. Ang Nutrili ay tungkol sa pagdadala ng mataas na kalidad, natural at napapanatiling mga suplemento. Ang Cansu Dagbagli Ferreira ay inatasan para sa paglikha ng visual na pagkakakilanlan ng tatak at mga disenyo ng packaging. Ang visual na pagkakakilanlan ay naglalaman ng kabataan at modernong diwa ng tatak, kasama ang matapang na diskarte nito. Sa pangkalahatan, ito ay sumasalamin sa pagkakakilanlan at mga halaga ng tatak. Ang disenyo ng packaging ay hindi lamang kaakit-akit ngunit maingat din na ginawa upang maakit ang target na madla. Ang paggamit ng makulay na mga kulay at malaking palalimbagan ay nagpapabatid sa focus ng brand sa mga dalisay at malinis na sangkap.

The Recognition

About the A' Design Award na Bakal

Ang Nutrili Ang Mga Supplement Branding ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Nutrili Ang Mga Supplement Branding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Nutrili Ang Mga Supplement Branding ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu