Chaos Pogo Tatak na Mascot by Xudong Zhang and Hao Tan

Chaos Pogo Tatak na Mascot by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BakalPag-aanunsyo· 2023

Chaos Pogo Tatak na Mascot

by Xudong Zhang and Hao Tan

Client: Chaos Pogo

A' Design Award na Bakal Winner in Pag-aanunsyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chaos Pogo Tatak na Mascot

Si Wow ay isang tatak na mascot na nilikha para sa Chaos Pogo, isang bukas na pub brand na nakatuon sa mga kabataan. Ang mascot ay batay sa honey badger, isang hayop na itinuturing na simbolo ng sigla, kabataan, at katapangan. Ang patag na ulo na may puting buhok, matatalim na kuko, at natatanging buntot ang gumagawa sa karakter na madaling makilala. Ang matatag na mga mata na may rose red na balintataw ay nagdaragdag ng diwa ng hiwaga. Ang matapang na anyo ay sumasalamin sa kultura at karakter ng tatak. Ang mga simbolong hango sa mascot ay inilalapat din sa mga produkto ng tatak, na nagpapalakas sa ugnayan sa pagitan ng mga customer at ng tatak.

The Recognition

About the A' Design Award na Bakal

Ang Chaos Pogo Tatak na Mascot ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Chaos Pogo Tatak na Mascot ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Chaos Pogo Tatak na Mascot ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Production Technology: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Design Challenge: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Research: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiration: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Project Duration: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operation Flow: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Team Members: Xudong Zhang and Hao Tan