Shacheng Laojiao Ang Packaging by Wu Yao

Shacheng Laojiao Ang Packaging by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2023

Shacheng Laojiao Ang Packaging

by Wu Yao

Client: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award na Bronse Winner in Pakete Category

15,197

Verified Award Winner

Verify Award Status for #148928

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng Laojiao Ang Packaging

Sa parehong hugis ng bote, ang bote ay may dalawang kulay: isang pula at isang dilaw. Ang natural at ekolohikal na mga katangian ng paggawa ng Shacheng ay ipininta sa katawan ng bote. Ang mga hilaw na materyales para sa paggawa ng serbesa at ang proseso ng paggawa ng serbesa ay nakabalangkas sa isang puting gintong sinulid na ginagamit para sa mga pulang bote. Ang ilalim na kulay ng panlabas na kahon ay dilaw at pula. Ang dilaw na inspirasyon ay nagmula sa dilaw na glaze ng panahon ng Yongzheng sa Dinastiyang Qing at ang pulang inspirasyon ay nagmula sa pula ng Langyao ng panahon ng Kangxi.

The Recognition

About the A' Design Award na Bronse

Ang Shacheng Laojiao Ang Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Shacheng Laojiao Ang Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Shacheng Laojiao Ang Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions & Packaging: 320mm x 285mm x 110mm
Tags: Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Research: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Duration: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao