Namito Imahen ng Karakter ng Art Toy ni Ge Zhang

Ang disenyo na Namito Imahen ng Karakter ng Art Toy ni Ge Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

GintoPag-aanunsyo· 2023

Namito Imahen ng Karakter ng Art Toy

ni Ge Zhang

Kliyente: Ge Zhang

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pag-aanunsyo

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Mga Kulay

Ang Disenyo

Tungkol sa Namito Imahen ng Karakter ng Art Toy

Ang Namito ay isang virtual na art toy na imahen na nilikha para sa komersyal na paggamit. Si Namito ay isang batang babae na may mga labing hugis-peach, pulang mushroom na estilo ng buhok at panakip sa ulo na hugis-tainga ng kuneho. Nakasuot siya ng pulang bestida at nakatayo nang nakapasok ang mga kamay sa mga bulsa at nakapikit ang mga mata. Ang kanyang nakangusong mga labi ay bumubuo ng dalawang puso at ang letrang X, isang tanda ng pagmamahal sa mundo habang tinatanggihan ang masama. Ang karakter ay lumalabas sa mga larawan, video, eksibisyon at mga nakaimprentang produkto. Layunin ng Namito na bawasan ang mental na stress at hikayatin ang mga tao na maging totoo sa kanilang sarili.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Namito Imahen ng Karakter ng Art Toy ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Namito Imahen ng Karakter ng Art Toy ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Namito Imahen ng Karakter ng Art Toy ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Mga Sukat at Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Mga Tag: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknolohiya sa Produksyon: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Hamon sa Disenyo: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Pananaliksik: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasyon: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Tagal ng Proyekto: Since 2021, China
Daloy ng Operasyon: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Mga Miyembro ng Koponan: Ge Zhang
Mga Credit ng Larawan: Beijing JiuPin Technology Co., Ltd.