Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon by Xi Zhu

Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Meta, Estratehiko at Disenyo ng Serbisyo Competition Category.

BakalSerbisyo· 2023

Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon

by Xi Zhu

A' Design Award na Bakal Winner in Serbisyo Category

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Verified Award Winner

Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon

Ang Ecommuni Brochure ay isang disenyo ng serbisyo na nagbibigay-daan sa mga bisita ng eksibisyon na lumikha ng personalisadong brochure. Pumipili ang mga bisita ng mga eksibit sa panahon ng eksibisyon sa pamamagitan ng pag-tap sa mga NFC sticker na nakalagay sa tabi ng mga produkto. Ang mga napiling item ay natitipon sa isang digital na brochure na maaaring i-edit sa isang aplikasyon, kabilang ang mga pagbabago sa layout, mga label, at maliliit na icon. Ang cover ay awtomatikong nabubuo batay sa ruta ng panonood. Ipi-print lamang sa papel ang brochure kapag umalis na ang bisita. Nakakatulong ito sa pagbabawas ng basura mula sa papel, at ang nakolektang datos ay sumusuporta sa industriya ng eksibisyon.

The Recognition

About the A' Design Award na Bakal

Ang Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Ecommuni Brochure Disenyo ng Serbisyo para sa Karanasan sa Eksibisyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang