Bronse Heneratibo · 2023
Endless Scenery City Poster
by Leijing Zhou, Aoyi Shen and Aiwen Mai
- A' Design Award na Bronse 2023 in Heneratibo
- CLIENT: Zhejiang University
- Estimated Number of Design Views: 76,823
- Verification code F89CD76792 · Verify this award
Colors
About Endless Scenery City Poster
Ang Endless Scenery ay isang serye ng mga poster ng lungsod na hango sa sampung tanawin ng West Lake sa Hangzhou, Tsina. Inilalarawan ng mga poster ang mga kilalang tanawin tulad ng Three Pools Mirroring the Moon at Curved Yard and Lotus Pool in Summer. Pinagsama sa bawat larawan ang artificial intelligence painting at ang klasikong estilo ng Chinese watercolour. Ang mga batayang imahe ay nilikha gamit ang isang AI painting tool at pagkatapos ay pinino sa pamamagitan ng image editing software. Ipinapahayag ng iba't ibang tono ng kulay ang katangian ng bawat tanawin. Maaari ring ilapat ang mga poster sa mga selyo, publikasyon, print advertisement, at packaging.
About the A' Design Award na Bronse
Ang Endless Scenery City Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Endless Scenery City Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Endless Scenery City Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Press Kit
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Image Credits
- Aoyi Shen
Aiwen Mai
