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Dog Yep Pack ng Meryenda para sa Alagang Hayop by Rodrigo Chiaparini

Dog Yep Pack ng Meryenda para sa Alagang Hayop by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.


BronsePakete· 2023

Dog Yep Pack ng Meryenda para sa Alagang Hayop

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Dog Yep Pack ng Meryenda para sa Alagang Hayop

Ang Dog Yep ay isang konsepto ng packaging para sa isang linya ng functional na meryenda para sa aso. Ang pangunahing elemento ng logo ay tumutukoy sa ideya na dapat maglaro at manatiling aktibo ang mga aso, at inuulit din nito ang hugis ng mismong meryenda. Ang mga ilustradong karakter at maliwanag na palette ng kulay ay lumilikha ng masayang tingin at nagpapadali sa pagkilala sa produkto sa mga estante at online na tindahan. Ipinakita ang mga meryenda sa anyong lata na pinili upang umangkop sa segment na ito. Layunin ng Dog Yep na hikayatin ang paglalaro at aktibidad sa pamamagitan ng malusog na pagpapakain.

The Recognition

About the A' Design Award na Bronse

Ang Dog Yep Pack ng Meryenda para sa Alagang Hayop ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dog Yep Pack ng Meryenda para sa Alagang Hayop ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dog Yep Pack ng Meryenda para sa Alagang Hayop ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags
brand, packaging, pet snack brand, packaging
Production Technology
It's a concept design, therefore it was only developed digitally.
Design Challenge
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research
We did not create or develop research for the creation of this project.
Inspiration
To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration
The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members
Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin

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