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Nunn Bush Ang 3D Product Animation by Mateus Morgan
Nunn Bush Ang 3D Product Animation by Mateus Morgan
Nunn Bush Ang 3D Product Animation by Mateus Morgan
Nunn Bush Ang 3D Product Animation by Mateus Morgan
Nunn Bush Ang 3D Product Animation by Mateus Morgan

Pilak Pelikula · 2023

Nunn Bush Ang 3D Product Animation

by Mateus Morgan

  • A' Design Award na Pilak 2023 in Pelikula
  • CLIENT: Morgan Studio
  • Estimated Number of Design Views: 64,362
  • Verification code 09AE9D5E1A · Verify this award
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About Nunn Bush Ang 3D Product Animation

Ang proyekto ay ginawa upang ipakita ang lahat ng mga tampok ng produkto sa isang masayang paraan sa pamamagitan ng pagiging nagbibigay-kaalaman ngunit hindi nakakainis. Ang layunin ay upang ipakita ang pagkakagawa ng sapatos. Ang inspirasyon ay dumating sa pamamagitan ng pananaliksik tungkol sa mga elemento na maaaring kumatawan sa produkto, tulad ng kalikasan na may lahat ng mga kulay at mood. Ang sapatos ay namodelo gamit ang mga litrato bilang sanggunian at hard surface 3D modeling techniques. Para sa pagmomodelo, ginamit ng mga taga-disenyo ang software na C4D. Ang lahat ng mga texture ay ginawa gamit ang leather texture at ilang mga photoshop brush. Ginamit ang Vray para sa pag-render at Houdini para sa Mga Simulation.

About the A' Design Award na Pilak

Ang Nunn Bush Ang 3D Product Animation ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Nunn Bush Ang 3D Product Animation ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Nunn Bush Ang 3D Product Animation ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Press Kit

Unique Properties
The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags
shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration
2 months
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.

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