Barking Good Branded na Nilalaman by Squared

Barking Good Branded na Nilalaman by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BakalPag-aanunsyo· 2024

Barking Good Branded na Nilalaman

by Squared

Client: Squared

A' Design Award na Bakal Winner in Pag-aanunsyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Branded na Nilalaman

Ang pag-aalaga sa mga alaga ay nakarating na sa bagong panahon. Ang mga maliit na mabalahibong kaibigan ay tinatrato na ngayon bilang kapantay na miyembro ng pamilya at patuloy na nakakatanggap ng mas maraming pag-aalaga. Para sa isang grooming salon na nag-aalok ng marangyang pampering at pinakamahusay na treatments para sa mga aso, binuo ang isang malawak na hanay ng branded content upang lumikha ng ganap na bagong visual communication na tumutulong ikuwento ang bagong istoryang ito. Ang mga aso ay may sariling karakter, istilo, at personalidad, at ipinapakita bilang mga bida na nararapat sa pinakamataas na antas ng pag-aalaga para sa aso.

The Recognition

About the A' Design Award na Bakal

Ang Barking Good Branded na Nilalaman ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Barking Good Branded na Nilalaman ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Barking Good Branded na Nilalaman ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED