Sogno Jewelry Design Sistema ng Brand Identity by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BronsePag-aanunsyo· 2023

Sogno Jewelry Design Sistema ng Brand Identity

by Named Co. Creative Agency

Client: Sogno

A' Design Award na Bronse Winner in Pag-aanunsyo Category

31,119

Verified Award Winner

Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Sistema ng Brand Identity

Ang Sogno Jewelry Design ay isang sistema ng brand identity na nilikha para sa isang brand ng alahas. Ang logo ay hango sa mga hugis ng halaman, na may kurbang gumugunita sa isang tangkay at mga detalyeng hango sa mga dahon na idinagdag sa isang serif typeface. Ang puno ng igos ang ginamit bilang pangunahing motif. Ang isang bilog ang pangunahing elemento at tumutukoy sa isang singsing at sa ugnayan sa pagitan ng dalawang tao. Ang identity ay inilapat sa mga ilustrasyon, kulay, signage, shopping bag, interior ng tindahan, at mga order sheet. Ang bilog na kaha ng singsing ay bumubukas tulad ng namumukadkad na bulaklak, at limampung prototype ang sinubukan.

The Recognition

About the A' Design Award na Bronse

Ang Sogno Jewelry Design Sistema ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Sogno Jewelry Design Sistema ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Sogno Jewelry Design Sistema ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release