Daity Galaxy Packaging ng Inuming Panghimagas by Mohsen Koofiani

Daity Galaxy Packaging ng Inuming Panghimagas by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2024

Daity Galaxy Packaging ng Inuming Panghimagas

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award na Bakal Winner in Pakete Category

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Colors

The Design

About Daity Galaxy Packaging ng Inuming Panghimagas

Malinaw na ang packaging na ito ay idinisenyo para sa mga bata. Malinaw ang harmonya sa pagitan ng mga disenyo sa iba't ibang lasa. Lahat ay may ritmo na may magagandang kulay at idinisenyo ayon sa isang harmonious na pattern, ang buhok ng mga karakter ay inangat sa naiibang paraan upang matuon ang mata sa pangalan at uri ng dessert. Sa disenyo na ito, upang mas makuha ang pansin sa packaging, ginagamit ang mga fantasy at pambatang karakter, na isinagawa gamit ang watercolor technique sa bahagi ng ilustrasyon.

The Recognition

About the A' Design Award na Bakal

Ang Daity Galaxy Packaging ng Inuming Panghimagas ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Daity Galaxy Packaging ng Inuming Panghimagas ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Daity Galaxy Packaging ng Inuming Panghimagas ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani