Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur by Hui Tu

Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2024

Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur

by Hui Tu

Client: Hungkung University

A' Design Award na Bakal Winner in Pakete Category

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Colors

The Design

About Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur

Ang Kanpai ay isang disenyo ng packaging para sa isang citrus liqueur na ginawa sa Lungsod ng Taichung, Taiwan. Ang Lungsod ng Taichung ang pinakamalaking lugar na nagtatanim ng citrus sa Taiwan, gayunpaman bihira ang lokal na citrus liqueur, kaya isang bagong paraan ng pagproseso ang binuo para sa inuming ito. Ang pangalang Kanpai ay nangangahulugang "bottoms up" sa Chinese at tumutukoy sa isang pagdiriwang. Ang mga geometric na larawan ng tankan at ponkan na citrus fruits ang bumubuo sa pangunahing mga icon ng packaging. Ang texture ng balat ng citrus ay ipinapakita sa pamamagitan ng bahagyang glazing at pagbutas. Ang sukat ng package ay 80 kada 80 kada 240 milimetro.

The Recognition

About the A' Design Award na Bakal

Ang Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Kanpai Pangunahing Function: Packaging para sa Citrus Liqueur ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022