Espresso Branding ng Kape ni Andromachi Kakava

Ang disenyo na Espresso Branding ng Kape ni Andromachi Kakava ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2024

Espresso Branding ng Kape

ni Andromachi Kakava

Kliyente: ABC Design Communication

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

15,166

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #152991

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Espresso Branding ng Kape

Ang packaging ng kape ay nangangailangan ng espesyal na disenyo dahil sa matinding kompetisyon. Ang pananaliksik na isinagawa batay sa color coding ng espresso ay nagbigay sa Sottos Family ng estetikong kakaibang imahe sa packaging. Kaya naman, ang paleta ng kulay ng packaging ay tumutukoy sa mga timpla ng kape, na nagtutulak sa kamalayan ng mamimili na iugnay ang kulay sa kaukulang lasa at samyo. Ang pag-aaral ay binuo nang malalim na isinasaalang-alang ang paggamit ng mga rehiyonal na materyales na nagpapakitang-tangi sa brand ng Sottos Family espresso coffee.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Espresso Branding ng Kape ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Espresso Branding ng Kape ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Espresso Branding ng Kape ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Mga Sukat at Packaging: Metallic Pouch: Width 155mm x Height 325mm
Mga Tag: espresso, sottos, coffee,
Teknolohiya sa Produksyon: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Hamon sa Disenyo: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Pananaliksik: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspirasyon: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Tagal ng Proyekto: The project started in November 2019 in Athens and finished in December 2022 in Athens
Daloy ng Operasyon: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Mga Miyembro ng Koponan: Costas Lakis
Andromachi Kakava