Blink App Kampanyang Pang-imahe ni Bloom GmbH Nuernberg

Ang disenyo na Blink App Kampanyang Pang-imahe ni Bloom GmbH Nuernberg ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

BakalPag-aanunsyo· 2024

Blink App Kampanyang Pang-imahe

ni Bloom GmbH Nuernberg

Kliyente: andavis GmbH

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pag-aanunsyo

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Mga Kulay

Ang Disenyo

Tungkol sa Blink App Kampanyang Pang-imahe

Salamat sa makabagong Blink App, nakokontrol ng mga tagalinis ng gusali ang kanilang mga proseso sa tunay na oras. Sa kampanyang pang-imahe, ang pagbibigay-kapangyarihang ito ay maliwanag na ipinakita sa pamamagitan ng pagsasalin-anyo ng mga gumagamit sa mga superhero o action figure, may kasamang espesyalisadong mga kagamitan sa paglilinis. Ang mensaheng inspirado ng meme na "That moment when..." ay nagdadagdag ng kaunting humor sa mga motif. Ang matapang na visualisasyon na ito ay lumilikha ng kapansin-pansing kontrast sa dating konserbatibong industriya ng paglilinis, na nakakakuha ng atensyon sa produkto.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Blink App Kampanyang Pang-imahe ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Blink App Kampanyang Pang-imahe ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Blink App Kampanyang Pang-imahe ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Mga Sukat at Packaging: Striking image campaign in the relevant trade publications of the cleaning industry.
Mga Tag: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Teknolohiya sa Produksyon: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Hamon sa Disenyo: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Pananaliksik: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inspirasyon: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Tagal ng Proyekto: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Mga Miyembro ng Koponan: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer