Taste of Springtime Pagbabalot ng Baijiu by Wei Li

Taste of Springtime Pagbabalot ng Baijiu by Wei Li is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2024

Taste of Springtime Pagbabalot ng Baijiu

by Wei Li

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner
Verify Award Status for #153131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taste of Springtime Pagbabalot ng Baijiu

Ang Taste of Springtime ay isang disenyo ng packaging para sa baijiu, isang tradisyonal na alak ng Tsina. Ang hugis nito ay parang hourglass, na nabuo sa pamamagitan ng pagsasama ng dalawang maliliit na bote, isa sa itaas ng isa, bilang simbolo ng pagbabahaginan ng oras. Sa bahaging pinagdurugtungan, isang reversible na figure-and-ground na pattern ang bumubuo ng anino ng profile ng isang tao, habang lumilitaw ang dalawang magkaharap na profile sa ilalim. Ang dalawang bote ay naglalaman ng maliit na dami at magkaibang lakas ng alak, na nagsusuporta sa katamtamang pag-inom, mag-isa man o kasama ang iba. Ang harapang packaging ay gawa sa papel at plastik na materyales na parehong nire-recycle at natural na nabubulok.

The Recognition

About the A' Design Award na Bakal

Ang Taste of Springtime Pagbabalot ng Baijiu ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Taste of Springtime Pagbabalot ng Baijiu ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Taste of Springtime Pagbabalot ng Baijiu ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensions & Packaging: Width 88mm x Depth 88mm x Height 196mm
Tags: spring time, interaction, socializing, hourglass
Production Technology: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Research: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiration: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Project Duration: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Operation Flow: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Team Members: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei