Transatlantic Innovation Week Komunikasyon ng Kaganapan by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.
BakalPag-aanunsyo· 2024
Transatlantic Innovation Week Komunikasyon ng Kaganapan
Client: U.S. Konsulat München
A' Design Award na Bakal Winner in Pag-aanunsyo Category
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The Design
About Transatlantic Innovation Week Komunikasyon ng Kaganapan
Ang Transatlantic Innovation Week, na inorganisa ng U.S. Embassy at ng lahat ng limang consulates general, ay isang ilang-araw na kaganapan na nakatuon sa German-American partnership at sa malawak na makabagong kapangyarihan nito. Sa ilalim ng motto ngayong taon na creativity unbound, idinisenyo ang isang event trailer, landing page, at kumpletong social media toolset para sa mga kasosyo ng kaganapan. Ang key visual ng kaganapan ay pinagsasama ang motto sa ideya ng partnership bilang pangkalahatang mensahe.
The Recognition
About the A' Design Award na Bakal
Ang Transatlantic Innovation Week Komunikasyon ng Kaganapan ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Transatlantic Innovation Week Komunikasyon ng Kaganapan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Transatlantic Innovation Week Komunikasyon ng Kaganapan ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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