Vivo X Series Instalasyon ng Panlabas na Advertising ni Output

Ang disenyo na Vivo X Series Instalasyon ng Panlabas na Advertising ni Output ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

PilakPag-aanunsyo· 2024

Vivo X Series Instalasyon ng Panlabas na Advertising

ni Output

Kliyente: Output

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pag-aanunsyo

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Ang Disenyo

Tungkol sa Vivo X Series Instalasyon ng Panlabas na Advertising

Ang Vivo X Series ay isang instalasyon ng panlabas na advertising na itinanghal sa North Bund sa Shanghai. Muling nililikha ng instalasyon ang dalawang mobile phone sa sukat na 1:1, na bumubuo ng isang nakatiklop na higanteng screen na umaabot sa 8 metro ang taas at halos 12 metro ang haba. Ang mga high-definition na LED screen, curved na LED screen, at mga materyal na pang-advertising na may iba't ibang tekstura ng ibabaw ay tumutugma sa itsura at finish ng mga aktwal na device. Ang radar tracking, body capture, at naked-eye 3D technology ay nagbibigay-daan sa mga tao na makipag-ugnayan sa digital na nilalaman. Ang bawat screen ay sumusunod sa pangunahing color scheme ng isang modelo ng telepono.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Vivo X Series Instalasyon ng Panlabas na Advertising ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Vivo X Series Instalasyon ng Panlabas na Advertising ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Vivo X Series Instalasyon ng Panlabas na Advertising ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Mga Sukat at Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Mga Tag: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Teknolohiya sa Produksyon: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Hamon sa Disenyo: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Pananaliksik: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspirasyon: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Tagal ng Proyekto: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Daloy ng Operasyon: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Mga Credit ng Larawan: Secrecy