Jiao Yu Gin Packaging ng Bote ng Gin by Laizhou Distillery

Jiao Yu Gin Packaging ng Bote ng Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2024

Jiao Yu Gin Packaging ng Bote ng Gin

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award na Pilak Winner in Pakete Category

37,924

Verified Award Winner

Verify Award Status for #154181

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Colors

The Design

About Jiao Yu Gin Packaging ng Bote ng Gin

Ang Jiao Yu Gin ay isang disenyo ng packaging na nilikha para sa isang gin na gawa sa Sichuan, China. Ang azure blue na bote ng salamin ay may payat at kurbadong katawan na may mga relief ng paghahabi ng kawayan sa ibabaw nito. Ang mga relief ay tumutukoy sa kultura ng paghahabi ng kawayan sa mga rehiyon ng Sichuan at Chongqing. Ang relief na ibabaw ay nagbibigay ng komportableng hawak at may antas-antas na pakiramdam sa haplos. Ang isang biodegradable na label na gawa sa papel ng kawayan ay nagpapakita ng impormasyon ng produkto sa malinaw na layout na may magkakaibang kulay. Ang isang tapon na gawa sa oak ang nagsasara sa bote at nagbibigay-daan upang muling maisara ang bote pagkatapos ng bawat paggamit. Ang salamin, label at tapon ay maaaring i-recycle.

The Recognition

About the A' Design Award na Pilak

Ang Jiao Yu Gin Packaging ng Bote ng Gin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Jiao Yu Gin Packaging ng Bote ng Gin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Jiao Yu Gin Packaging ng Bote ng Gin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen