Yellow Crane Tower Packaging ng Tubig by Jin Zhang

Yellow Crane Tower Packaging ng Tubig by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2024

Yellow Crane Tower Packaging ng Tubig

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower Packaging ng Tubig

Ito ay isang inuming natural na tubig-bukal na ginawa ng Yellow Crane Tower. Ginagamit ng designer ang pamamaraan ng pagguhit ng mga karakter upang lampasan ang hangganan sa pagitan ng teksto at graphics, at pinagsasama ang 3500 taong gulang na kultura ng Wuhan sa tatlong karakter ng Yellow Crane Tower, na patuloy na nagpapalakas sa tatak at konteksto ng lungsod. Ang inspirasyon sa disenyo ng takip ng bote ay nagmula sa imortal na nakasakay sa tipaklong mula sa White Cloud Yellow Crane, na naghahatid ng walang-hanggang kariktan ng Yellow Crane Tower.

The Recognition

About the A' Design Award na Bronse

Ang Yellow Crane Tower Packaging ng Tubig ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Yellow Crane Tower Packaging ng Tubig ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Yellow Crane Tower Packaging ng Tubig ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.