Imoment Serye ng Mababang-Alkohol na Alak by Hu Wan and Li Jianpeng

Imoment Serye ng Mababang-Alkohol na Alak by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pagkain, Inumin at Sining Kulinarya Competition Category.

BronseSining Kulinarya· 2024

Imoment Serye ng Mababang-Alkohol na Alak

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award na Bronse Winner in Sining Kulinarya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Serye ng Mababang-Alkohol na Alak

Mas pinipili ng mga batang consumer ang mababang-alkohol na inumin upang makaramdam ng bahagyang pagkalasing na nagdudulot ng relaksasyon, kasiyahan at pagbabahagi sa iba. Tinutulungan silang mas mabuting maranasan ang kanilang sariling mga sandali sa pagbubukas ng imoment na inumin, ang mahalagang selling point ng imoment ay ang pangako nitong magpresenta ng kahanga-hanga, magaganda, at di-malilimutang mga sandali sa serye ng mababang-alkohol sa pamamagitan ng disenyo na nakahihigit kumpara sa maraming katulad na produkto sa merkado. Sa pamamagitan ng paghahalo ng biswal at pisyolohikal na intoxication, ang produkto ay nagbibigay ng immersive na karanasan ng bahagyang pagkalasing.

The Recognition

About the A' Design Award na Bronse

Ang Imoment Serye ng Mababang-Alkohol na Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Imoment Serye ng Mababang-Alkohol na Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Imoment Serye ng Mababang-Alkohol na Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng