Pilak Pelikula · 2024
Freeway Loud 3D na Animasyon ng Produkto
- A' Design Award na Pilak 2024 in Pelikula
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,279
- Verification code DAC503F51C · Verify this award
Colors
About Freeway Loud 3D na Animasyon ng Produkto
Ang Freeway Loud ay isang three-dimensional na animasyon ng produkto na nilikha para sa isang brand ng sapatos. Ipinapakita ng animasyon ang isang sapatos sa loob ng mga industriyal na kapaligiran, kung saan ang mga makina ay tila nagbibigay-buhay sa produkto. Ang sapatos ay ginawang modelo gamit ang mga hard surface na teknik sa 3ds Max, na may mga litrato bilang sanggunian. Ang mga texture ay binuo mula sa mga imahe ng katad at mga digital brush, at ang mga eksena ay ni-render gamit ang Vray sa 1920 by 1080 pixels. Ang animasyon ay ginawa para sa online na paggamit, at ang layunin ay makaakit ng atensyon sa pamamagitan lamang ng mga imahe, nang walang tekstong nagpapaliwanag.
About the A' Design Award na Pilak
Ang Freeway Loud 3D na Animasyon ng Produkto ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Freeway Loud 3D na Animasyon ng Produkto ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Freeway Loud 3D na Animasyon ng Produkto ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
